THE ICONIC ESTATE was officially launched, in a big and elegant event at Ghica Tei Palace, by revealing the business promise – to offer special, unique and memorable experience to consumers, preserving the history and constantly improving the products. Producer, exporter and selective importer of still and sparkling wines, THE ICONIC ESTATE complements Alexandrion Group, the market leader in the production and distribution of wines and alcoholic beverages in Romania, and since 2017, the only single malt producer in the country.
“The Iconic Estate is now a member of the Alexandrion Group. Alexandrion through the years, has successfully acquired businesses and in all acquisitions we are integrating the culture and we are adopting our philosophy of doing business. We are developing and improving the processes as well as the portfolio going forward, but we are always respecting the history and heritage of the joining entities. Therefore, starting June last year, we have welcomed the ex Halewood operation, with respect on its legacy, as the wines produced during the years, have been well percieved by the market, and have been awarded in various international competitions, being the first Romanian winery to receive The Grand Gold Medal at “Concours Mondial de Bruxelles”.
Choosing the new identity was a process that helped us define our aspiration for the business. At Alexandrion our vision is to share special moments with our consumers. Inspired by our passion and navigated by our experience, we promise to deliver exciting brands to accompany our consumers. With the name The Iconic Estate, we feel like we are keeping this promise, as through it we define our goals for the wines: To be Iconic, to stand out and to bring the excitement to our consumers.” said Mr. Stelios Savva, CEO of Alexandrion Group.
“The values that define The Iconic Estate are: quality, history, innovation and uncompromising attitude. We appreciate integrity, loyalty and responsible behavior. We are proud of our products, our people and our family principles, and we also respect the consumer, partners and the environment. These values guide our lives and our daily actions.
As innovation is one of The Iconic Estate values, as a result of identified trends and consumer preferences, over the coming months we will bring new attributes to the existing products and expand our portfolio with new products and new brand lines. We will also launch 360 degree communication and promotion actions to ensure a consistent and intense interaction with our shopper and consumer.“said Marinela Popescu, Marketing Director Alexandrion.
On May 23, at Ghica Tei Palace, the guests met the Iconic Estate oenologist, Lorena Deaconu Stoian, and enjoyed a special experience of food and wine pairing. Their steps were guided through this experience by Ana-Maria Vrinceanu, a sommelier accredited in Romania with Wine and Spirits Education Trust level 3. The pairing was made with 3 wines from The Iconic Estate portfolio: The white wine was Hyperion Pinot Grigio, the rose, Prahova Valley Merlot and the red Hyperion Fetească Neagră.
