The famous vinars Brâncoveanu, produced by Alexandrion Group, now has a new visual identity. The new premium, original and distinctive image of Brâncoveanu XO, VSOP and VS was first revealed in Paris at a brand dedicated event on May 29, 2019. Representative of one of the most complex categories of spirits it aims to remain national model and be internationally established as a Romanian premiere of authenticity, uniqueness and superior quality.
“The Brâncoveanu Vinars is a noble product, a product that needs to be understood before it’s consumed. The new look of the range was created to reinforce the idea of brand premium and to emphasize the current expression of strong values rooted in its history.”
said Stelios Savva, General Manager Alexandrion Group
Brâncoveanu is a premium brand of vinars, recognized for the authenticity, uniqueness and superior quality of its products both locally and internationally. Brâncoveanu now has a new image that strengthens the brand’s premium positioning: a new stylized bottle with embossed “Centuries Old Romanian Craft” and the Brancoveanu signature for uniqueness, a new logo, a new label and an individual box for a look impact, refined and very attractive.
” As brand design specialists for luxury brands, we never compromise on beauty and attention to detail through our work. It is what will trigger the purchasing behavior from the consumers.However, creating an emotional connection with them remains our ultimate goal, as it is what will make them love the brand and remain loyal. Brancoveanu’s new presentation is bold, proud, yet elegant and refined. It perfectly conveys its strong heritage with the bravest expression of modernity. No doubt its success will go beyond expectations.”,
said Julien Zylbermann, international brand designer.
The Brancoveanu vinars originates in the history of Romania, embodied in one of the most illustrious historical figures, an emblematic leader, a symbolic value of the Romanian culture. The over 2 decades of peace during the reign of Constantin Brâncoveanu are now celebrated in a glass of vinars of exceptional quality. The Vinars is a complex category. The variety is primarily due to the degree of aging, but also to the combination of the final drink. The longer it is kept maturing, the more complex its taste and smell become. Thus, from the VS (Very Special – Aged Three Years) and the VSOP (Very Special Old Pale- aged five years) ranges can be reached at XO (Extra Old), which requires an aging of at least seven years, but which can be kept for decades before being bottled.
Brâncoveanu Vinars
Inspired by history.
Made as it should be, drink as you like it. Until the end.
For me, Brancoveanu’s vinars is a continuous discovery route. From the young and expressive VS, to the more experienced and complex VSOP and finishing the tasteing experience with Brâncoveanu XO, a fine jullery, having a story in itself, one that opens the dialogue and invites the taster to create his own stories . “,
said Marinela Ardelean, Global Brand Ambassador Vinars Brancoveanu.
Brâncoveanu VS – earned 88 points in 2017 and 93 points in 2019 at the Ultimate Spirits Challenge (USA) and gold medal at the Michelangelo International Spirits Awards in 2017 and 2019; it has a 3-year aging time and is recommended to be served neat or in cocktails. It addresses a category of consumers called BRAVE – those who are still trying to define themselves, looking for a way, who have the courage to ask for support or guidance, without fear, to experience something new.
Brancoveanu VSOP – won 88, 94, respectively 90 points in 2017, 2018 and 2019, in the Ultimate Spirits Challenge (USA) and gold medal at the Michelangelo International Spirits Awards – is aged for 5 years; it can be served neat or used based cocktails addressing to a category called HERO – those who work hard to reach new heights, who have the power to inspire and open to being inspired.
Brâcoveanu XO – earned 90, 93 respectively 96 points in 2017, 2018 and 2019, at the Ultimate Spirits Challenge (USA) and silver medal at the San Francisco World Spirits Competition and Gold at the SIP Awards in 2018 – is created for those who appreciates the nobleness of a legendary assortment. Featuring an exceptional cup and aged 7 years, the product addresses a niche consumer category called NOBLE – those who have proven to be authentic, strong, courageous, dynamic, who have achieved a social status and have a beautiful story of career, those who are open to sharing wisdom and experiences in society.
“I am collaborating with Alexandrion Group for more than 15 years supervising the distillation and maturation process. At the same time as cellar master, together Alexandrion team, we ensure the consistency and continuity in the quality of the final products. The youngest in the range Brancoveanu VS is a blend of “eau-de vie” matured for minimum 3 years having a fruity taste and a subtle note of smoked. The VSOP is aged for at least 5 years having a fine woody taste. The true harmony you may enjoy it in Brancoveanu XO, matured for 7 years, having a taste of dried fruit, walnut, subtle notes of tobacco, sweet wood, which allows every consumer to recognize and enjoy our vinars.”,
Said Jean Francois Joumier, Master Blender
