The famous vinars Brâncoveanu, produced by Alexandrion Group, and its new image were savored during an event held in a place full of history and stories, Mogosoaia Palace. Vinars Brâncoveanu revealed its new visual identity for the first time in Paris in May, and on July 11, 2019, the fresh look was presented in Romania. Representative of one of the most complex categories of spirits, having a premium, original and distinctive image, vinars Brâncoveanu aims to remain a national standard and to be internationally recognized as a Romanian premiere of authenticity, uniqueness and superior quality.
“Vinars Brâncoveanu is a noble product, a product that must be understood before being consumed. It was created in the honor of the one who built the Mogosoaia Palace, who offered us a unique architectural style and most important the one who led Țara Românească, in peace for more than two decades. Now Brancoveanu has a new presentation, a complex and complete one that strengthens the idea of positioning the brand and emphasizes the current expression of the strong values rooted in its history.”
declared Stelios Savva, CEO Alexandrion Group
Vinars Brâncoveanu has its roots from the history of Romania, embodied in one of the most illustrious historical figures, an emblematic leader, a symbolic value of the Romanian culture. The over 2 decades of peace during the reign of Constantin Brâncoveanu are now celebrated in a glass of vinars of exceptional quality. Mogoşoaia. Mogoşoaia Palace was built in 1702 by Constantin Brâncoveanu for his second son, Ștefan. Alexandrion Group choose naturally this particular location to organize the event to reveal the new visual identity of the product.
Brâncoveanu’s new identity comes to reinforce the premium image of the brand: a new form of stylized bottles with emboss “Centuries Old Romanian Craft” and Brancoveanu’s signature for uniqueness, a new logo, a new label and an individual box for an impact aspect , refined and very attractive.
Julien Zylbermann, the redefiner designer who specializes in designing luxury brands, says that “Brâncoveanu’s new presentation is bold, powerful and yet elegant and refined, a perfect blend between history and modernity.”
Vinars is a complex category. The variety is given, first of all, by the degree of aging, but also by the coupage that forms the final drink. The longer it is kept out of date, the more complex it becomes from a gustatory and olfactory point of view. Thus, from the VSOP (Very Special – Outdated Three Years) and the VSOP (Very Special Old Pale) VSOP ranges can be reached at XO (Extra Old), which requires an aging of at least seven years, but which can be kept for decades before being bottled.
Vinars Brâncoveanu
Gathered from history.
Done as it should, so you can drink it as you please. Till the end.
“In Romania, we enjoy a long tradition of fruit distillates, as well as a special relationship with the vine and wine. It was only natural that the tradition of distilled wine of distinguished quality was born from the encounter of the two passions. Today, Brâncoveanu – after he has done his virtues, reinvents himself a bit, he changes his clothes, but my proposal is to try to look at it not only from the perspective of the new form but also from an ideal partner in the gastronomic experience. Although it is known to be appetizing or digestive, vinars can enjoy spectacular culinary events, so I planned a match between Brâncoveanu XO and an amuse- bouche based on duck breast, bdark chocolate and oranges.”
declared Marinela Ardelean, Global Brand Ambassador Vinars Brâncoveanu
“Brâncoveanu is the perfect example of a NOBLE character.
Vinars Brâncoveanu XO is dedicated to NOBLE people – those who have proven to be authentic, strong, courageous, dynamic, who have reached a social status and have a beautiful story of the trained career path, those who are open to advancing to society by sharing wisdom and their experiences.
And as Constantin Brâncoveanu remains in our memory and as a great HERO, worthy to follow, we also created vinars Brâncoveanu VSOP. It is dedicated to all the HEROES in all of us, those who work hard to reach new heights, who have the power to inspire and the openness to get inspired.
Brâncoveanu is unique, being permanently inspired by COURAGE and dignity.
That is why the youngest from vinars cathegory Brâncoveanu VS is dedicated to the COURAGEOUS – those who try to define themselves, being in search of a road; they have the courage to ask for support or guidance, without fear, to experience something new. ” declared Marinela Popescu, Marketing Director Alexandrion Group
Brâncoveanu VS – has an aging time of 3 years and is recommended to be consumed as a base or introduced into cocktails. It has won numerous awards over time including: In 2017 and 2019 he received 88 points, 93 points in the Ultimate Spirits Challenge (USA) and was awarded Gold at the Michelangelo International Spirits Awards.
Brancoveanu VSOP – is aged for 5 years, can be consumed clean or used as a cocktail base. It has received many awards, including: In 2017, 2018 and 2019 he earned 88, 94 and 90 points respectively at the Ultimate Spirits Challenge (USA) and was awarded Gold at the Michelangelo International Spirits Awards.
Brâcoveanu XO – are în componență o cupă excepțională și este învechit 7 ani. A fost distins cu numeroase premii, printre care: în 2017, 2018 si 2019 a primit 90, 93, respectiv 96 de puncte la Ultimate Spirits Challenge(SUA) și a fost medaliat cu Argint la San Francisco World Spirits Competition și cu Aur la SIP Awards în 2018.
