Alexandrion Group, the leader of the alcoholic beverages market in Romania, announces the launching of the club ”Single Malt Society” and of the online platform www.singlemaltsociety.ro, which addresses to the passionate people of single malt, and also to the ones who begin to discover the elite category of the whisky.

The launching event took place last night in Cluj-Napoca, in the presence of the founder of this community, Nawaf Salameh, CEO Alexandrion Group and the sole representative of Eastern Europe having the title of Keeper of the Quaich, and also of the four ambassadors involved in the project: Alina Ceușan (Ambassador Single Malt Society for Transylvania), Olimpia Melinte (Ambassador Single Malt Society for Moldova),  Adrian Despot (Ambassador Single Malt Society for Banat) and Petre Fumuru (National Ambassador Single Malt Society) .

The high-end world of this beverage becomes accessible under the guidance of the CEO of Alexandrion Group, who, in 2016, received the distinction of Keeper of the Quaich in Scotland, for special merits in the increase of the single malt category in Romania.

„Single malt can be considered the elite of the whisky category, and its promotion completes our actions of encouraging of a quality consumption for the Romanian people. We address to an educated public, more and more attentive to what they buy and who needs access to top products and experience. Through Single Malt Society we address to the lovers of single malt and to all persons interested in a life style which can be associated to an elite beverage”, Nawaf Salameh, CEO Alexandrion Group and Keeper of the Quaich stated.