We are marking the Centenary by launching an anniversary edition of the Alexandrion product. Alexandrion 100 proposes a mix of symbols related to the Great Union, reflected both in the design of the cap and label, but also in the taste. The anniversary edition has an intense amber color, with soft purple-garnet reflections. Dried fruits, the delicate notes of vanilla and coffee, next to other spices, complete the the velvety and harmonious taste of wine distillate and burnt wood.

Our vision of the Great Union is also visible in the new design chosen for 2018. The black represents the elegance and sobriety of the historical event, while the gold highlight the symbolic elements used, which have their own story. The first symbol is a reinterpretation of the Infinity Column of Constiantin Brancuși, followed by the two zeros, indicating the traditional Romanian dance, horă.

“Alexandrion Group always cares for the details, and you can see this attention in each and every one of our products. Alexandrion 100  is the proof of the quality we wish to deliver on the market, as well as to our clients and is, at the same time, a very valuable product, if we think of the signification it bears. The new design is our way of celebrating 100 years since the Great Union, and we wish that all Romanians join the celebration, but also enjoy the complex taste and flavour“, declares Nawaf Salameh, President of Alexandrion Group.

The label and cap design for the “Alexandrion 100” were carefully selected and are the result of a contest organised in 2017. A complex jury, composed of both members of the company, as well as specialists in communication and design, has selected the 3 most special works, out of the 400 proposed. The great winner was chosen by Romanians, out of the 3 finalist works.