All Alexandrion Group products will be displaying a festive wear to celebrate 100 years of the Great Union. Elements dedicated to this historic moment were added on the labels of all the local brands from the Group’s portfolio.
Thus, products from the ranges: Alexandrion, Brâncoveanu, SABER Elyzia, Kreskova, Zolmyr, Alexander and Cava D’oro already have anniversary labels meant to remind Romanians the significance of the year 2018: The Centenary of the Great Union, a time when the hearts of all Romanians gathered and celebrated together.
The Historic moment was signalled on the labels of Alexandrion 5* and Alexandrion 7*. This were decorated with the tricolor and the statement “100 years of Romania”, as well as the number 100 which was styled after the logo of the special edition Alexandrion 100, launched with the same occasion. “Alexandrion 100” brought to the public a variety of symbols related to the Great Union which are reflected in the design of the lid, as well as the label, but most importantly in the taste.
“Character is built with age” and “Happy Anniversary Romania!” are two of the messages which can be found on the new celebratory labels of the Brâncoveanu Vinars, in all 3 of its variants XO, VSOP, and VS. The number 100, is mentioned on the bottles as well, as a reminder of the number of years which have passed since the Great Union.
ALEXANDER Vodka, ALEXANDER Orange, ALEXANDER Apple and ALEXANDER Lemon are also partaking in the celebrations. Two new elements, the Romanian tricolor, and the number 100, integrated in the label’s design, are there to pay homage to this historic moment celebrated by our country in 2018.
SABER Elyzia Premium (Vol.alc. 30%, Apricots/Sour Cherries/ Blueberry/ Forrest Fruit) are wishing a “Happy Anniversary Romania!”.While SABER Elyzia (Vol.Alc. 25% Sour Cherries/ Blueberry/ Apricots) have on their label the same message, framed by the tricolor.
Additionally ZOLMYR (Plums & Apples) now has a celebratory label decorated with the country’s flag, along with the message: “in honor of 100 years of Strength in Romanian Character.”
CAVA D’ORO is proud to wear the tricolor, the name of our country, and the number 100, in honor of the great celebration.
KRESKOVA Red (Vol. alc. 28%), KRESKOVA Violet (Vol.alc. 33%), KRESKOVA Violet (40%) also have the neck of their bottle decorated with the colors of the Romanian Flag with the message “Happy Anniversary”.All the local products already have their new labels and will be arriving to store shelves depending on stocks.
