Bucharest, December 18th 2020: Alexandrion Group, the largest producer and distributor of spirits and wines in Romania, marks the beginning of the cold season again, through the campaign „Experience warm moments with Alexandrion Hot”, launched to continue the expansion of a new consumption modality, specific to this time of the year. The campaign is built around the concept Alexandrion HOT – a hot mix of Alexandrion 7* or 5*, orange juice and water, spiced with cinamon and cloves, specific to the winter season, which can be prepared at home or in any occasion, to complement the relaxation moments spent with the dear ones. Equally enjoyed by young and mature consumers, Alexandrion HOT is the winter’s drink that gives colour to the special moments: on a family dinner, after a beautiful day on the ski slopes, around a barbecue, in a camping or on any occasion to bring joy. Alexandrion is spoiling the consumers offering them as well a series of attractive prizes within the campaign. More details about Alexandrion HOT and the campaing „Experience warm moments with Alexandrion HOT” are available here: promo.alexandrionhot.ro.
The campaign „Experience warm moments with Alexandrion HOT!” will unfold between 11.12.2020 -11.02.2021 and includes three types of prizes which can be won by drawing lots. The big prize „Your dream will become reality!” will be granted at the end of the campaign. The participants can also win two weekly prizes consisting in drones, to capture the special moments with the dear ones and 5 daily prizes that include a bottle of Alexandrion HOT and the mugs specific to the concept.
,,Alexandrion is a flagship brand of our group, a symbol that stongly reflects our passion, history and experience. The leader of the brandy category in Romania is also highly appreciated among the consumers all over the world, due to its unique recipe and its entire personality, features that position it distinctively in the mind of the consumer and shopper.
Through the campaign “Experience warm moments with Alexandrion Hot’’ we will continue what we started very well last year, to develop a new consumption modality for a variety of occasions, consisting in savoring along family and friends a long drink, prepared using Alexandrion and spiced with cold season aromas, loved by Romanian consumers. This winter we aim to bring moments of joy and relaxation to the consumers again, offering them, thus, both a special drink and the opportunity to win attractive prizes” said Marinela Popescu, Marketing Director, Alexandrion Group.
How can you win the prizes of the campaign „Experience warm moments with Alexandrion Hot!”
Between 11.12.2020-11.02.2021 buy any participant Alexandrion product – Alexandrion HOT (package with Alexandrion 5* or 7*, mug and the ingredients to prepare the drink), Alexandrion 7* (1 L, 0.7 L and 0.5 L) and Alexandrion 5* (1.75 L, 1 L, 0.7 L and 0.5 L), sent SMS with the date and the number of the fiscal receipt to 1767 ore register on the campaign’s website promo.alexandrionhot.ro.
You can buy the products from the online or offline shops, or order them on the website iconicdrinks.shop, part of Alexandrion Group.
The campaign’s prizes:
- The big prize: „Your dream will become reality!”;
- 2 weekly prizes: a portable drone;
- 5 daily prizes: a bottle of Alexandrion 7* of 0.7 L + 2 mugs
The drawing lots for the big prize will take place between 15.02.2020-17.02.2021.
The rules of the campaign are available for consultation on the website promo.alexandrionhot.ro.
Alexandrion HOT
Alexandrion HOT is a special winter elixir, perfectly balanced and harmonious through colour, texture and savour, created to warm every moment. The drink can be prepared by mixing Alexandrion 7* or Alexandrion 5* with cinemon, cloves, orange juice, water and brown sugar. The hot mix is poured into a mug, to enjoy all the aromatic citrus and festive spices notes.
A mug of Alexandrion HOT, well spiced, defrosts the senses, animates all the consumption occasions and turns every moment into a unique experience.
