Experience of 200 years gathered under the brand of Alexandrion Group
1789 is the year when the first page of the SAB history was written, the oldest factory of alcoholic beverages from Radauti, Bucovina. It was set up by the Austrian Catholic priests, 15 years from the annexation of Bucovina to the Austrian Empire. Therefore, for the first time, the traditional method to obtain alcoholic beverages at home was industrialized. Initially, only beer was produced here. 19 years later, the ”Pear brandy”, produced in the SAB factory, was rewarded within the International Exhibit from Paris.
After almost 80 years, the factory was sold to a new owner, who had diversified the production and started to distillate also fruits, especially forest fruits, and, therefore, he obtained cherry brandy and apricot brandy. Subsequently, the factory was seized by the communists who took the power in Romania.
In 1990, after the Revolution, the SAB factory from Rădăuți was privatized through the MEBO method (acronym from the English language for Management Employee Buyouts). It had a thousand shareholders, employees of the factory. From them, after a difficult collective negotiation, Nawaf Salameh, the current owner, bought the factory. After the purchase, the factory, which became SABER, joined the Alexandrion Group “family” and, therefore, the more than 200 years experience of SABER factory enriched the portfolio of the products of Alexandrion Group with traditional products: blue berry, cherry and apricot brandy