Sofia, Bulgaria 20 June 2023:
The Alexandrion Group’s global drive to introduce ‘Carpathian Single Malt Whisky’ to the world, continued in Sofia (Bulgaria). The Group was delighted to be able to launch its premium Single Malt Whisky with its geographic neighbours, colleagues and friends, the perfect example of the close links Romania and Bulgaria share.
On the evening of 15th June 2023, Carpathian Single Malt Whisky was unveiled at the Embassy of Romania in the Republic of Bulgaria, in the presence of the Ambassador of Romania in the Republic of Bulgaria, Her Excellency, Mrs. Brânduşa Predescu, Mr. Boris Gurov, Partner of Alexandrion Wines & Spirits Bulgaria, Mr. Nicholas S. Kass, Executive Director for International Corporate Affairs for the Nawaf Salameh Family Office & Alexandrion Group, Mr. Allan Anderson, Master Distiller Carpathian Single Malt & Whisky Director Alexandrion Group and Mr. Colin C. Lovering, Global Brand Ambassador Carpathian Single Malt.
The Sofia launch, which was part of the Carpathian Single Malt’s journey around the world, was extra special, as it was also a chance to celebrate the first year anniversary, since inaugurating Romania’s first ever Single Malt Whisky in Washington D.C. last year. Throughout this year the consumers’ feedback has been unanimous in its praise: Carpathian Single Malt Whisky has the quality and the finish to suit every palate. Over the last year Alexandrion Group has:
- Created 13 different expressions under the stewardship of the highly experienced Master Distiller Allan Anderson, with many more in development;
- Opened a second distillery on the site of the first one;
- Has launched Carpathian Single Malt Whisky across numerous capital cities and countries, among which: Washington (USA), London (UK), Athens (Greece) and Nicossia (Cyprus);
- Attended countless B2B & B2C exhibitions worldwide;
- Held many masterclasses and tasting sessions across Romania and beyond;
Watch a video which includes the key moments of the first year of success: Carpathian Single Malt: First Year of Success (https://www.youtube.com/watch?v=Qn_zr9AlYK4)
Dr. Nawaf Salameh, Founding Chairman of the Alexandrion Group stated: “Our global tour continues here in Sofia, Bulgaria, with our close neighbours and partners. Bulgaria and Romania both became members of the EU on the 1st January 2007, we share borders and now we share one of our signature products, which we are sure, will flourish in this beautiful country. To make this happen, I am delighted and honoured that Carpathian Single Malt and our teams from Romania and Bulgaria were warmly welcomed at the Embassy of Romania in the Republic of Bulgaria, by the Ambassador of Romania in the Republic of Bulgaria, Her Excellency, Mrs. Brânduşa Predescu . We cherish the support that both the Embassy of Romania in the Republic of Bulgaria and Alexandrion Wines & Spirits Bulgaria provide, because it means that we can build on what we have achieved in the last year. This includes coveting 13 expressions, with many more in development and planning, the opening of our second distillery and many other achievements.”
The Ambassador of Romania in the Republic of Bulgaria, Her Excellency, Mrs. Brânduşa Predescu, highlighted: “Romania has a rich and diverse cultural heritage, renowned for its historical landmarks, breathtaking landscapes, and warm hospitality. Today, we add another dimension to our country’s offerings, namely the Carpathian Single Malt – a truly exceptional whisky, drawing inspiration from the age-old Scottish traditions, infused with our own unique Romanian character and produced entirely with pure Romanian ingredients. I encourage you all to experience the exquisite flavours and aromas of this remarkable whisky, to savour its complexity, and to share the pride we feel as Romania’s whisky industry enters the Bulgarian market through Alexandrion Group”
Mr. Boris Gurov, Partner of Alexandrion Wines & Spirits Bulgaria, concluded: “Today we celebrate a brand that stands for uncompromising quality, born to be an ambassador of connectivity and cross border cooperation. Together with our partners we share the common values of openness and transparency, integrity and mutual respect. This is what brough us together and thus will lead to the success of Alexandrion Wines & Spirits Bulgaria as a vital part of the global expansion of the Alexandrion Group around the world. We hope that Bulgaria will be a good example of our mutual interest in trying to do things better. I would like to make a toast for success, unity and a brighter tomorrow for all of us. God bless you!”
The Event
Within the spectacular surroundings of the Embassy of Romania in the Republic of Bulgaria, an exclusive guest list of diplomats, suppliers, partners, media and professionals all gathered to network, celebrate and sample Carpathian Single Malt Whisky.
The evening was hosted by Colin C. Lovering – Global Brand Ambassador Carpathian Single Malt Whisky, who ushered on stage Allan Anderson, Master Distiller Carpathian Single Malt & Whisky Director Alexandrion Group, for a Q & A session about all the current expressions of Carpathian Single Malt Whisky – all ‘unveiled’ to the illustrious guest list.
The Carpathian Single Malt bar installed at the Embassy thronged with guests, who eagerly sampled the drinks, accompanied by a series of speeches and followed by a convivial atmosphere supported by live music.
Also available for invited guests, were a number of other products produced by the Alexandrion Group, these included the wines of the ‘Domeniile Alexandrion Rhein 1892’ and the regal sparkling wine, Rhein Extra, produced at the Rhein & CIE Azuga Cellars 1892.
Produced entirely from Romanian ingredients and finished in wine casks from all over the world
The Carpathian Single Malt Whisky range includes 13 expressions: Fetească Neagră, Pinot Noir, Madeira, Chianti, Oloroso, Pedro Ximenez, Tawny Port, Burgundy, Cognac, Amarone, Ruby Port, Vradiano and Commandaria, the latter being created exclusively for the Cyprus and Greece markets.
The attributes of the 13 expressions – appearance, smell, taste, finishing notes – are detailed on the website www.carpathian-singlemalt.com.
Carpathian Single Malt is made using 100% malted barley produced in Romania. This single malt is distilled, matured and bottled at the Alexandrion Saber 1789 Distilleries, located in Bucov, Prahova county, at the heart of the Carpathian Mountains. The first ever Romanian single malt whisky is made with pure Sub-Carpathian water, renowned for its quality, is natural in colour with nothing added or removed, non-chill filtered to retain all the natural colour and flavour and bottled at 46 % alcohol.
Carpathian Single Malt also has expressions matured in Romanian wine casks, another world premiere in terms of single malt production. Alexandrion Group becomes, thus, one of the few companies in the world that use casks from their own wine production facilities to mature single malt whisky.
The visual identity of Carpathian Single Malt was created by the agency Appartement 103, member of the Marie Claire Group.
The Master Distiller of the Carpathian Single Malt is Allan Anderson, with both Scottish and Irish heritage, who has more than 30 years of experience in producing both Scotch whisky (Loch Lomond, Whyte & Mackay, Aberargie) and Irish whiskey (The Great Northern Distillery). He also designed the distillery of Slane Castle Ireland.
Carpathian Single Malt is distributed in Bulgaria by Alexandrion Wines & Spirits Bulgaria and is available for consumers and shoppers in the 0.7 l version via premium specialized shops and retail venues.
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About The Alexandrion Group:
Alexandrion Group is leader in the production and distribution of spirits and wines in Romania and the only single malt producer in the country. The group has a history of over 200 years in the local spirit industry, producing some of the strongest brands in Romania, at THE ALEXANDRION SABER 1789 DISTILLERIES, recognized both nationally and internationally for their quality and refinement. The product portfolio includes traditional Romanian drinks and international products. Alexandrion 5 * and 7 *, the famous Brâncoveanu XO, VS and VSOP vinars, SABER Elyzia fruit liqueur, Zolmyr fruit distillate, Kreskova Vodka and other products have ensured the Group the leading position of the Romanian spirit and traditional drinks market. Starting with 2018, the Group expanded its activity, completing its portfolio with award-winning, still and sparkling wines, produced by The Iconic Estate Winery.
