Six new companies from the Romanian wine production domain officially enter the Alexandrion Group portfolio after finalizing the transaction with the English group Halewood International Holding. Alexandrion Group becomes now one of the strongest and competitive players on the Romanian wine and spirits market.
The recently acquired, high-quality portfolio includes award-winning wines enlisting among them Rhein sparkling wine, one of the official beverages of the Romanian Royal House.
With the acquisition of the six companies, the Alexandrion Group team will add another 200 employees, taking over one of the top 10 wine producers in Romania and the second largest wine exporter. The group overtook more than 200 hectares of vines and that produce about 5 million liters of wine annually. Also, together with the wine business acquisition, Alexandrion Group aquired the Azuga Rhein Hotel and the Urlati Mansion.
“Starting today, Alexandrion Group has become officially one of the biggest players in the Romanian industry, with a premium portfolio, products and services of the highest quality, through which can proudly access any international market. We have implemented over time a bold strategy, based on sustainable investments for Romania and for the Romanian consumers. As I have said before, we are a company with tradition, that carefully selects the brands added to our portfolio. We have trust in the high quality proven by Halewood in time and we are happy to offer now to our consumers a selection of award winning wines,” said Nawaf Salameh, Chairman of the Alexandrion Group.
Following the acquisition, Alexandrion Group is prepared to further invest in the growth of all the six companies, targeting to obtain a sustainable evolution, that will establish the businesses in a growing position.
Alexandrion Group is the leader of the Romanian spirits industry, with an important portfolio of brands covering all segments of the market. The acquisition of the six Halewood companies adds value to the group and represents a new stage in the development and expansion strategy at local and international levels. Alexandrion Group has undertaken a continuous investment policy, paying special attention to brands promotion, production and distribution processes and, last but not least, to the specialists involved.
