A nine generation history
1789
Over 200 years experience
1965
Alexandrion group founder is born
1980
A young man's business flare
1983
Coming to România
1992
The businessman doctor
1994
Alexandrion brand in Romania
2000
Year of great decision
2004
Alexander & SAB aquisition
2006
First drop of Brancoveanu vinars
2009
Year of strategic partnership
2014
Brancoveanu year
2015
Young personalities awards
2016
Three Galas of Romanian excellency
2017
Going global
2018
Expansion to USA
Products
The products of Alexandrion Group gather an experience of more than 200 years in the manufacturing of alcoholic beverages through the purchase of the brands SABER and Alexander.
Our own recipes for Alexandrion, Kreskova, Cava D’Oro or Zolmyr, based on the same principles of quality, excellence and tradition, replenish our products portfolio. Brâncoveanu vinars, the premium product of Alexandrion Group, has not only a perfect recipe, but also a great history.
The message of the President
Mr. Nawaf Salameh: “Alexandrion Group started as a family business and just like a family grows, step-by-step, we grew and developed the company and, in time, we became more and more united and willing to look to the future. We set up the business in Romania almost 20 years ago, launched our own products and purchased others which we considered worthy to become part of this family. No acquisition and no recipe was brought into “our home”, our group, if it did not fulfill the quality criteria we commit to provide to our clients. Besides the recipes, we want each product to delight our consumers with its tradition and history. Brâncoveanu Brandy was created to honour Constantin Brâncoveanu, during the reign of whom the Romania Country experienced 25 years of peace, and this really obliges us to never deviate from the quality our clients were accumstomed with and which we feel we have the moral duty to respect.
It is precisely our history and the quality of our products that we want to communicate throughout the world. Thus, we started our expansion in 2017 with the global operations office in Cyprus and we continued with operations in Brasil, Greece and the U.S.A. Alexandrion Group started as a family business but our goal is to continue our global expansion”.