Bucharest, June 19th 2020 – Alexandrion Group starts the summer with a new floral, innovative product that will enchant the fine drinks lovers. The new Hendrick`s Midsummer Solstice Gin – recently included in the extended portfolio of Alexandrion Group, reinvents that classical taste the brand has accustomed its consumers to, through a new, unique version, innovative and floral, ideal for the summer evenings, spent in the relaxing atmosphere of the house, outdoor or in a holiday destination. With the new Hendrick’s gin, Alexandrion Group brings the innovation on the spirits market in Romania again, the way it has accustomed its consumers, launching products that set the trends. Hendrick`s Midsummer Solstice gin is a limited edition, only 5,000 bottles are available for the Romanian market.
The summer, the sun, the blue sky, the variety of colours, flowers and hypnotizing smells were the inspiration source for the unique recipe of this gin, launched in the summer solstice day, the moment when the aromatic properties of the flowers reach the peek and the nature is in perfect energy balance. The unique cosmic background gives a special energy to this gin as well.
Lesley Gracie, The Master Distiler of Hendrick`s Gin, created this premium gin by infusing a whole range of floral essences, that render the sensory intensity from the middle of the summer. Hendrick`s Midsummer Solstice celebrates the summer in its own atypical manner, this time enriching the classical experience of the Hendrick`s Gin’s taste, which is light, fresh, with the intesified aromatic power of the flowers.
„The gin category is significantly developing in Romania, following thus, the global trend and the launch of Hendrick`s Midsummer Solstice that Alexandrion Group is preparing reconfirms the fact that the market leader has the responsibility of innovation. Hendrick`s Gin is welcoming the shopper and the consumer with a dose of non-conventional, specific to the brand, always surprising through the mix between the classical and refined taste of gin and the flavours that are now floral, summery, that wrap this drink into a unique and memorable flavour” said Marinela Popescu, Marketing Director Alexandrion Group.
Elegant, but strong, with subtle, but well defined flavours, refreshing and effervescent, Hendrick`s Midsummer Solstice Gin can be drank either simple or in combination with other drinks the taste of which it enhances. The explosion of flavours from the signature cocktail of the product: Hendrick’s Midsummer Solstice Spritz (Hendrick’s Midsummer Solstice, Tonic and Sparkling wine) makes the taste buds happy and induces a good feeling. A few cucumber slices and an orange slice can be used for the decor.
Hendrick`s Midsummer Solstice Gin will be sold starting from June 21st 2020 within the big retail chains, premiul HoReCa venues, online shops of Alexandrion Group’s partners and on iconicdrinks.shop, part of the Alexandrion Group.
Hendrick’s Gin story started in 1999, in Scotland, where the producer’s distillery is located. The unique, unexpected flavours of the Hendrick’s gin, with rose and cucumber notes are enhanced by the production process, in which precision and patience have an essential role. Distillated in two distillators that are extremely rare, created in în 1860 and 1948, Hendrick’s is an atypical gin, created through the minute mix of 11 plants, from the 4 corners of the world. The harmonius combination between the two distilators creates an extremely refined drink, with lasting flavours. Its value is also amplified by the production in limited quantities- only 500 liters at one time – which allows better quality control.
For more information about Hendrick`s Midsummer Solstice Gin, access https://www.hendricksgin.com/midsummer-solstice/.
About William Grant & Sons
William Grant & Sons Holding Ltd. is a family business, an independent distilery located in the United Kingdom of Great Britain, founded by William Grant in 1887. Today, the company is owned by the fifth generation and produces some of the best known brands of whisky, among which Glenfiddich or The Balvenie, as well as other iconic spirits brands, such as Hendrick’s Gin, Sailor Jerry, Tullamore D.E.W. Irish Whiskey, Monkey Shoulder and Drambuie.
About Alexandrion Group:
Alexandrion Group is leader in the production and distribution of wines and spirits in Romania and the only single malt producer in the country. The Group is made up of Alexandrion Distilleries and SABER 1789 Distilleries, which together have a history of over 200 years in the local spirits industry and have created some of the most powerful brands in Romania, recognized both nationally and internationally for their quality and refinement. The portfolio of own products includes traditional Romanian drinks and international products. Alexandrion 5 * and 7 *, the famous Brâncoveanu XO, VS and VSOP vinars, the SABER Elyzia fruit liqueur, the Zolmyr fruit distillate, Kreskova Vodka as well as other products that ensured the Group the position of leader of spirits and traditional drinks market in Romania. Starting with 2018, the Group expanded its activity by completing its portfolio with award-winning, still and sparkling wines under the name THE ICONIC ESTATE.
Contact: Valentin Popescu, Sports Marketing and Communications Director
Email: valentin.popescu@alexandrion.ro
